77ee Privacy Policy —
How We Collect, Protect & Use Your Data

77ee is an online betting and casino platform operating at 77ee.io, serving adult players (21+) across Bangladesh with sports betting, live casino, slots, bingo, and fishing game products. For all privacy-related enquiries, requests, or complaints, you may contact the 77ee data team through the following channel:

• Email: [email protected] — privacy requests are typically acknowledged within 48 hours and resolved within 30 calendar days.
• Live Chat: Available 24/7 via the chat widget on the 77ee platform. Select "Privacy & Data" as the enquiry category when prompted.

All email addresses provided in this Policy are displayed as plain text only and are not clickable links. When contacting 77ee regarding a privacy request, please include your registered username and a brief description of your request so that our team can verify your identity and respond efficiently.

77ee collects personal data in the following categories, depending on how you interact with the platform:

77ee does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, health data, or biometric data beyond what is strictly necessary for age and identity verification purposes during the KYC process.

77ee uses the personal data collected from players for the following purposes. Each purpose is paired with the legal basis on which we rely to process your data:

• Account registration and management: To create and maintain your 77ee player account, verify your identity and age (21+), and provide you with access to the platform's services. Legal basis: contractual necessity.
• Payment processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard. Legal basis: contractual necessity.
• KYC and fraud prevention: To verify your identity, detect and prevent fraudulent activity, money laundering, underage gambling, and other prohibited conduct. Legal basis: legal obligation and legitimate interest.
• Platform security: To monitor for and respond to security threats, unauthorised account access, and technical vulnerabilities. Legal basis: legitimate interest.
• Customer support: To respond to your enquiries, complaints, and support requests via live chat and email. Legal basis: contractual necessity and legitimate interest.
• Responsible gaming compliance: To monitor gaming behaviour for signs of problem gambling, apply deposit limits and self-exclusion measures you have requested, and communicate responsible gaming information where appropriate. Legal basis: legal obligation and legitimate interest.
• Promotions and marketing: To send you relevant promotional offers, bonus notifications, and news about new games or events (e.g., BPL, T20 World Cup, Eid promotions) if you have opted in to marketing communications. Legal basis: consent.
• Platform improvement: To analyse usage patterns, conduct testing, and improve the features and user experience of the 77ee platform. Legal basis: legitimate interest.

77ee uses cookies and similar tracking technologies to operate the platform, improve user experience, and analyse site performance. The following categories of cookies are used on the 77ee platform:

• Strictly necessary cookies: These cookies are essential for the platform to function correctly. They enable core features such as secure login sessions, payment form integrity, and responsible gaming tool settings. These cookies cannot be disabled without affecting platform functionality.
• Performance and analytics cookies: These cookies collect anonymous, aggregated data about how players use the 77ee platform — including which pages are visited most frequently, session duration, and error rates. This data is used solely to improve platform performance.
• Functional cookies: These cookies remember your account preferences, such as your preferred language, notification settings, and last-used payment method, to personalise your experience on the platform.
• Targeting and marketing cookies: With your consent, these cookies track your browsing behaviour on the 77ee platform to enable relevant promotional content and offers to be displayed to you.

You may manage your cookie preferences through your browser settings. Blocking strictly necessary cookies may affect the functionality of the 77ee platform. For further information about how to manage cookies, consult the help documentation for your browser (Chrome, Firefox, Safari, or Edge).

77ee does not sell, rent, or trade your personal data to any third party for commercial purposes. Your data may be shared with the following categories of third parties only where strictly necessary and in accordance with this Policy:

• Payment processing partners: Financial data necessary to process your deposit or withdrawal is shared with the relevant payment provider (e.g., bKash, Nagad, Rocket, Upay, or banking partners) to the minimum extent required to complete the transaction.
• Identity verification providers: Where a KYC check is required, your identity document data may be shared with a third-party identity verification service provider engaged by 77ee. These providers are contractually bound to handle your data securely and only for the purpose of identity verification.
• Game content providers: Technical session data (such as game session tokens and bet amounts) is shared with game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe to the extent necessary to deliver and record game sessions.
• Fraud prevention and security services: Technical data including IP address, device fingerprint, and session activity may be shared with specialist fraud prevention and cybersecurity service providers to protect the platform and its players.
• Legal and regulatory authorities: 77ee may be required to disclose personal data to law enforcement agencies, financial intelligence units, or other regulatory bodies where required by applicable law or in response to a valid legal process. Such disclosures are made only to the extent legally required.

All third-party service providers engaged by 77ee are subject to contractual data processing agreements that require them to handle personal data securely, use it only for the specified purpose, and comply with applicable data protection standards. 77ee does not permit third-party service providers to use your personal data for their own marketing or commercial purposes.

77ee implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key security measures in place include:

• 256-bit SSL/TLS encryption: All data transmitted between your device and the 77ee platform is encrypted using industry-standard 256-bit SSL/TLS protocols. This applies to all account actions, payment transactions, and support communications.
• Encrypted data storage: Personal data stored on 77ee servers is encrypted at rest. Payment-sensitive data (such as partial wallet identifiers) is stored using tokenisation to minimise exposure risk.
• Access controls: Access to personal data within 77ee's systems is restricted on a strict need-to-know basis. Staff with access to player data are subject to confidentiality obligations and regular security training.
• Intrusion detection and monitoring: 77ee's infrastructure is monitored continuously for anomalous activity. Automated intrusion detection systems are in place to flag and respond to potential security incidents in real time.
• Account-level security: Players are encouraged to use strong, unique passwords for their 77ee account and to make use of any OTP/two-factor authentication options available on the platform.

While 77ee takes every reasonable technical and organisational precaution to protect your personal data, no online platform can guarantee absolute security against all possible threats. In the event of a data breach that materially affects your personal data, 77ee will notify affected players promptly in accordance with applicable data breach notification obligations.

77ee retains personal data only for as long as is necessary to fulfil the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce platform agreements. The following retention principles apply:

• Active accounts: Personal data associated with an active 77ee account is retained for the duration of the account's active status and for a period of up to 5 years after the account is closed, to meet anti-money laundering record-keeping obligations and to handle any post-closure disputes.
• Transaction records: Financial transaction records — including deposit, withdrawal, and bet history — are retained for a minimum of 5 years from the date of the transaction, in compliance with applicable financial record-keeping requirements.
• KYC documentation: Identity verification documents submitted during the KYC process are retained for a minimum of 5 years from account closure or from the date of the most recent verification, whichever is later.
• Support communications: Live chat transcripts and support email records are retained for a period of 2 years from the date of the interaction.
• Inactive accounts: Accounts with no deposit, withdrawal, bet, or login activity for a period of 12 consecutive months are classified as inactive. 77ee may close inactive accounts and delete associated personal data after providing reasonable notice to the registered email address, subject to the minimum retention periods above.

When personal data is no longer required to be retained, it is securely deleted or anonymised so that it can no longer be associated with any individual player.

As a 77ee player, you hold a range of rights over your personal data. You may exercise any of the following rights at any time by contacting the 77ee data team at [email protected]:

• Right of access: You have the right to request a copy of the personal data that 77ee holds about you. We will provide this within 30 calendar days of your verified request.
• Right to rectification: If any personal data held by 77ee about you is inaccurate or incomplete, you have the right to request that it be corrected. Contact [email protected] with the details of the correction required.
• Right to erasure ("right to be forgotten"): You may request that 77ee deletes your personal data. This right is subject to overriding legal obligations (such as anti-money laundering record-keeping requirements) that may require us to retain certain data for a minimum period even after account closure.
• Right to restriction of processing: In certain circumstances, you may request that 77ee restricts the processing of your personal data — for example, while a data accuracy dispute is being resolved.
• Right to data portability: You may request that 77ee provides your personal data in a structured, commonly used, and machine-readable format so that you can transfer it to another service provider where technically feasible.
• Right to withdraw consent: Where 77ee processes your personal data on the basis of your consent (e.g., for marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
• Right to object: You have the right to object to the processing of your personal data where 77ee relies on legitimate interest as the legal basis, including in relation to direct marketing communications.

77ee will not charge any fee for handling data rights requests unless a request is manifestly unfounded or excessive. In such cases, a reasonable administrative fee may be charged. We reserve the right to request proof of identity before processing any data rights request to protect the security of player accounts.

The 77ee platform is strictly for adults aged 21 and above. 77ee does not knowingly collect, store, or process personal data from any individual under the age of 21. If 77ee becomes aware that personal data has been collected from an individual who is under 21, all associated data will be promptly deleted, any account will be suspended, and any deposited funds will be returned to the original payment source.

If you are a parent or guardian and believe that a minor may have created an account on the 77ee platform, please contact us immediately at [email protected] so that the matter can be investigated and resolved without delay.

The 77ee platform may contain references to third-party game providers (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe) and payment partners (such as bKash, Nagad, Rocket, and Upay). While these third-party services are integrated into the 77ee platform experience, each of these providers operates under their own privacy practices and data protection policies.

77ee is not responsible for the privacy practices of third-party game content providers or payment processors. When your data is shared with these providers as described in Section 5 of this Policy, it is shared solely to the extent necessary for the provision of the specific service (game delivery or payment processing) and is governed by the contractual data processing agreements in place between 77ee and those providers.

77ee reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, if we begin processing a new category of personal data, or if we change the basis on which we share data with third parties — we will notify registered players via the email address associated with their account or via an on-platform notification, with a minimum of 7 days' notice before the changes take effect.

The date of the most recent update to this Policy is displayed at the top of this page. Continued use of the 77ee platform after the effective date of any amendment constitutes acceptance of the updated Policy. If you do not agree to any updated Policy, you must discontinue use of the platform and contact support to close your account.

We encourage you to review this Privacy Policy periodically so that you remain informed about how 77ee handles your personal data. The current version of the Policy is always available at 77ee.io/privacy-policy.